We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for Bernstein. You will be in charge of attracting site traffic and building our brand, converting visitors into new leads for the business, and nurturing those leads to close into customers.
As the Bernstein marketing manager, you will be a leader on the team responsible for telling the world the story of our product. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches.
Design content marketing strategies and set short-term goals
Produce high-quality content to educate, intrigue and engage potential leads as well as current customers
Edit, proofread and improve the content
Optimize content considering SEO and Google Analytics
Measure engagement and effectivity of marketing initiatives
Analyze web traffic metrics
Convert visitors into leads and qualify leads for closing
Customer Success Management
Monitor, understand and analyze client behavior
Collect customer feedback
Generate ideas to increase customer engagement
Brand and Reputation Management
Help turn Bernstein into a reference in both the IP and Blockchain world by attending events, sharing the created content through various channels, ensuring strong web presence and monitoring the industry.
Rest assured though: we will be in this together and work on this tasks cooperatively!
As the future head of marketing, you will need:
Superb written/verbal communications skills in English and ideally also German
Project management skills and attention to detail
Conceptual Creativity: ability to generate wild ideas and take risks to solve tough problems. Ability to ruthlessly simplify.
The ability to take initiatives and work independently
An understanding of - and affinity for - metrics
A fearlessness and passion to leap into new and complex topics
Optional, but highly recommended: some legal backgroundDesired Skills
This is a full-time on-site role at our side in our brand new office in Munich, at the Bonner Platz. As this is a key team role, remote work is not possible.
What we're building
In our globalized, digitalized knowledge economy, know-how and innovation are the currency to achieve long-standing success and growth. The current IP rights system, however, is failing to pick up the pace - it's too slow, expensive, fragmented and is leaving many innovators at risk and looking for alternatives to secure their ideas.
In this context, public blockchains are the perfect, universal public registry humanity needs and deserves. Bernstein aims to become the gateway to conveniently, privately and globally secure pioneers' rights over their creations.